Health Believe Model - 1052 Words

Critique of Health Believe Model Of Dr. Godfrey M. Hochbaum†¬.†¬ maha Nursing theory. King Saud University. December2012 Explanation of Theory: The Health Belief Model is a value expectancy theory, which states that An individual’s behavior can be †¨predicted based upon certain issues that an individual may consider (i.e. perceived susceptibility, perceived severity) when making a decision about a particular behavior concerning their health. Individual Interpretations: The Health Belief Model is an archetypal pattern used to evaluate or influence an individual’s behavioral changes in regard to a particular health condition. The model suggests that the likelihood that an individual will take action †¨concerning†¦show more content†¦Fruitful: Can generate new hypothesis, and new information. Clarity: Fairly strong from the examples I studied think this theory †¨is precisely formulated and carefully applied. Testability: Can test theory. Simplicity: Hockbaum’s work is simple as it, Common sense constructs easy for non-psychologists to assimilate and apply, we can apply this theory in many fields. Consistency: Strong, we can see where this theory originated from and why it makes sense. Credibility: Very credible; this theory is both applied and practical. HBM critique Strengths * Common sense constructs easy for non-psychologists to assimilate and apply. * Has focused research attention on modifiable psychological prerequisites of behavior. * Makes testable predictions: Large threats might be offset by perceived costs; small threats by large benefits etc. Limitations * Common-sense framework simplifies health-related representational processes. * Theoretical components broadly defined therefore different operationalization may not be strictly comparable. * Lack of specification of a causal ordering. * Neglects social factors. * Cannot make testable predictions via counterfactuals. he purpose of this blog is to promote the importance of healthy living and to teach about childhood overweight and obesity. Weve usedShow MoreRelatedThe Health Belief Model Of The United States1367 Words   |  6 Pages 3. Overview of the Health Belief Model The Health Belief model is a psychological construct that is used to predict health behavior (see Figure 1). The two components of the model that are used to predict behavior are the perception of the threat and the perception of the benefits and barriers to taking action to reduce the threat. The perception of the threat is composed of two elements: the perception of seriousness of the threat and the perception of the susceptibility to the threat (SharafkhaniRead MoreThe Health Of Free Tuberculosis Screenings1694 Words   |  7 PagesThe health belief model was developed in the 1950’s and is considered one of the most recognized health behavior theories in the field (NIH, 2005). The model was initially created by social psychologists Hochbaum, Rosenstock, and Kegels for the U.S. Public Health Service to determine why free tuberculosis screenings were not successful. The model’s usage has grown to incorporate the long and short term behaviors in individuals with HIV/ AIDS, diabetes, and osteoporosis. The health belief model’sRead MoreThe Perioperative Surgical Home Model1423 Words   |  6 Pagesage, health care is constantly changing. Improving society’s health and reducing the cost of health care is very important in the expansion of health care in the United States. The Perioperative Surgical Home is an innovative model that is patient centered to focus on this perspective. The PSH model focuses on the entire surgical experience of a patient. This model focuses on the experience from the decision made to have surgery to up to 90 days. In the end the ultimate goal of the PSH model is toRead MoreThis Essay Will Discuss The Key Aspects Of The Health Models1596 Words   |  7 Pagesaspects of the health models Fonofale and Te Whare Tapa Wha, and describe how the key principles of these models relate to the everyday health of Maori and Pasifika peoples’. The principles of these models need to be recognised by paramedics, an d acknowledge the cultural diversity of patients and the holistic way that Maori and Pasifika peoples’ approach different aspects of their health and well-being. Fonofale is a holistic health model designed to be used to assess the health and well-being ofRead MoreFacets of Overall Health979 Words   |  4 PagesFacets of Overall Health When one thinks of health, it is often associated with physical well being. Most believe good health is achieved by good levels of energy, fewer illnesses and trips to the doctor and normal organ functioning. However, this is only one aspect of a persons health. Mental illness, spiritual beliefs, living conditions and socio-economic levels, all play important roles when it comes to determining a persons health. Health is a social construction comprisedRead MoreBiomedical of Health768 Words   |  4 PagesThe biomedical model of health states that the individual is not responsible for their illness and that the mind and body work independently from each other. Ogden J, (2004) However, for example, in the case of an individual who is suffering from an eating disorder i.e. bulimia, this indicates that there is a clear link between the mind and body due to the sufferer vomiting after ingesting food; therefore resulting in the sufferer being responsible for their physical illness due to psychologicalRead MoreBio and Socio Medical691 Words   |  3 PagesBiomedical and Socio medical model of health Biomedical and Socio medical model of health The main purpose of the biomedical model of health is to cure diseases in which health professionals will use scientifically tested methods to address a diagnosed illness. The biomedical model of health focuses on purely biological factors, and excludes psychological, environmental, and social influences. This model relates to the functionalist approach of health as it specifies that health is the absences of diseaseRead MoreEssay809 Words   |  4 PagesI agree with Reid, revamping America’s health care system would be far too complicated. I liked how Reid connected the ideas of a health care reform to many of the presidents of the past including Bill Clinton and Barack Obama. Ironically enough, Clinton’s reform didn’t even make it to congress and he was also impeached during his presidency. Is that a coincidence? I do support Obama’s ideas toward building on to the model of health care that we already have, instead of constructing a new one. WhileRead M oreObesity : A Problem Facing Healthcare Professionals762 Words   |  4 PagesObesity Epidemic Katelynn Boot Health Perspectives and Assessment October 15, 2014 Obesity in America is a problem facing healthcare professionals in our modern day and age. According to the Centers for Disease Control, more than one third of U.S. adults are obese (2014). There are many concerns facing individuals who are obese, the risks for cardiovascular disease, type 2 diabetes and stroke all increase with obesity. Obesity creates preventable health risks, costing our nation billionsRead MoreDrug Abuse And Dependence Policy1680 Words   |  7 Pageslife (Department of Health, 2015). With this policy in place drug treatments are becoming more successful with 18% of people staying in treatment and leaving drug free (Department of Health, 2015) this shows the policy is successful and works with people to reduce drug dependency (HM Government, 2012). 193,198 people aged 18 and over were in treatment for drug use during 2013 to 2014, 29,150 of these patients completed treatment and have overcome their drug dependency (Public Health England, 2014). From

Pigs Gain Power with Propaganda in George Orwells Animal...

People desire dominance; to fulfill their craving, manipulators use propagandic methods to maneuver and manage their audience’s mind. Propaganda is a communication method which creates certain feelings and motivates specific actions (Stults). In George Orwells’ Animal Farm, the animals of the farm plan on living in peaceful equality after overthrowing their human leaders, but the intelligent, cunning pigs seize the farm’s defenseless leadership. Orwell wrote Animal Farm as an allegorical â€Å"fairy story† (â€Å"Preface† 6) resembling the Russian Revolt during the 1900’s. An important similarity between Animal Farm and the Russian Revolution is the propaganda techniques the leaders used to acquire their power. By gaining trust, covering the truth,†¦show more content†¦The animals already trust Old Major, but the new song builds the trust they have in him, along with their trust in other animals. The lyrics, â€Å"beasts of every la nd and climes† (13), make them believe that all animals can, and will eventually, unite and overthrow the humans. In addition, Squealer also gains the animals’ trust through his own speeches. For example, his speech about readjustments in chapter nine creates belief that life on the farm is better presently than it was before their revolt (112-113). The reader understands the animals are losing food, but Squealer twists the truth of the matter to the animals. He says the readjustment was not much, considering they still receive more food than they did when Jones was present. The animals of course believe Squealer and do not complain about the loss of food. They trust Squealer when he said the days of independence are far better than the faded memory of the working days under Jones. Squealer and Napoleon constantly refer to the other animals on the farm as â€Å"comrades†, to make the animals believe they are all equal and care for each other. For instance, when a ccusing Snowball of disloyalty after the windmill was destroyed, Squealer said â€Å"comrade† ten times (79-82). The use of the word seems equivalent to nothing, but it affects the animals in an unfathomable way. Squealer wants the animals to believe the pigs are on their side and would not hurt their alleged friends. He gains theShow MoreRelatedAnalysis Of George Orwell s The Great Gatsby 1285 Words   |  6 PagesMack Allen Mr.Booth Period 6 English 12/3/14 Author Study of George Orwell George Orwell was a literary tactician who won two major awards because of hia advanced and intriguing use of propaganda. At first glance, his books appear to be stories about animals, however, they contain much deeper and influential meanings. Orwell is most recognized for his portrayal of dystopian societies and how they parallel present society. Through intense allegories, Orwell unintentionally crafted novels that areRead MoreEssay on Failed Revolutions and Tyrants in Animal Farm649 Words   |  3 PagesFailed Revolutions and Tyrants in Animal Farm Animal Farm, by George Orwell was published in 1945, a crucial time in history because of Stalin’s takeover of the Soviet Union and his exploitation of the centralized communist government. This was in direct contradiction to the expected results of the Russian Revolution. Orwell felt that revolutions fail because the end result is a change of tyrants and not of government. Orwell exemplifies this failure through the goals of the revolution and theirRead MoreExamples Of Conflict In Animal Farm1319 Words   |  6 Pagestechniques and compelling concepts to teach individuals powerful messages about conflict. The novella Animal Farm by George Orwell allegorically refers to the conflict of the Russian Revolution and demonstrates that the desire for power corrupts the human condition, leading to the deterioration of society. It also exhibits that the abuse of language is instrumental in manipulating the ignorant to gain power. Edward Zwick’s movie Glory provides an insight into the story behind a group of persecuted African-AmericanRead MoreAnimal Farm by George Orwell Essay1488 Words   |  6 Pages George Orwell’s Animal Farm is a story of pure propaganda. Propaganda is a recurring theme and technique seen and used by characters in the book, as well as the author. Animal Farm is an allegory that focuses on the communist revolution in Russia. Being an allegory, events in the book accurately depict actual events in history that actually relate to propaganda. nbsp;nbsp;nbsp;nbsp;nbsp;Propaganda is a central element to the plot of Animal Farm. Propaganda is used by various methods in theRead MoreThe Key Themes In Animal Farm By George Orwell952 Words   |  4 PagesAnimal Farm, an allegorical novel by George Orwell, depicts a very clear picture of the events leading up to the 1917 Russian Revolution and the Stalinist era of the Soviet Union. The techniques Orwell has used when writing this piece allows his robust view points and prominent reoccurring themes to become clear. A couple of themes that stood out the most to me was the use of education and intelligence, as well as corruption of power and leadership to fuel oppression. Orwell uses the imagery of aRead MoreGeorge Orwell s Animal Farm1395 Words   |  6 PagesGeorge Orwell’s Animal Farm: The Power of Corruption In George Orwell’s Animal Farm, Orwell illustrates how power corrupts absolutely and how Napoleon degrades the structure and stability of Animal Farm because of the decisions that he makes. I will also expand on the idea of how Old Major’s ideas for an organized society get completely destroyed by Napoleon’s revolutionary actions. It was ironic and satirical that Napoleon’s own power annihilates Animal Farm. The satire in George Orwell’s AnimalRead MoreAnalysis Of George Orwell s The Animal Of Power 1129 Words   |  5 PagesThe craving of power is analogical to the characteristics shown by greed, furthermore explaining the interest a tyrant evokes in money and dominance. George Orwell conveys his interpretation of greed by utilizing the aim and the purpose of a fable. A fable teaches a moral lesson to the world and usually uses characters that speak and behave like humans. Early in George Orwell’s novella, an example of greed is provided when the pigs steal the apples and milk for themselves under the false simulationRead MoreGeorge Orwell s Animal Farm1403 Words   |  6 PagesGeorge Orwell believes â€Å"What you get over and over again is a movement of the proletariat which is promptly characterized and betrayed by astute people at the top and then the growth of a new governing class. The one thing that never arrives is equality† (Letemendia 1). Orwell simply loathes revolution and thinks it is unfair to the majority, for the people. He thinks that while individuals change, the people in power are always corrupt and they will corrupt any attempt at change. He communicatesRead MoreGeorge Orwells Animal Farm Essays2826 Words   |  12 PagesGeorge Orwell includes a strong message in his novel Animal Farm that is easily recognizable. Orwell’s Animal Farm focuses on two primary problems that were not only prominent in his WWII society, but also posed as reoccurring issues in all societies past and present. Orwell’s novel delivers a strong political message about class structure and oppression from the patriarchal society through an allegory of a farm that closely resembles the Soviet Union. George Orwell wrote Animal Farm: A Fairy StoryRead MoreGeorge Orwell s Animal Farm1957 Words   |  8 PagesAlthough George Orwell’s Animal Farm was created in order to mimic individuals as well as occurrences that took place during the Russian Revolution period, it is still possible to gain a comprehensive understanding of the text without a past knowledge of history through the exploitation of human nature’s imperfections. Following the publishment of his novel, Orwell confirmed that his goal in writing this fable was to expose the wrongdoing of the Soviet Union as well as the treachery of the true ideas

Integrated Marketing Communications Plan Free Essays

INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product, Â  advertising, on the other hand, is the paid communication through which relevant information about the product is conveyed to potential consumers (2001). We will write a custom essay sample on Integrated Marketing Communications Plan or any similar topic only for you Order Now In a general sense, the author plans to use advertising in order to be able to impart to interested Christian women aged 13-45 the availability of slots in the Virtuous Woman Pageant. In a way, advertising will also be able to provide critical information regarding the Virtuous Woman Pageant. The author believes that when the advertising campaign for the Virtuous Woman Pageant is achieved effectively, this can lead to an increased interest for Christian women to join the pageant. There are commonly three main objectives of advertisements: (1) conveying relevant information regarding a particular product or service; (2) persuading consumers to purchase the advertised product; and, (3) keep the company under the watchful eyes of the public (2002). But in this particular case, the author plans to mix the elements of all three objectives. Since the Virtuous Woman Pageant is a relatively new event, then it must be supported with informative and persuasive ads. Evaluation of Advertising 1) Advantages The existence of Internet and the continued revolution in the world of Information Technology are certainly positive signs for the successful advertising campaign for the Virtuous Woman Pageant. For instance, the author plans to use Popup ads and email ads as a form of online advertisement. ) Disadvantages In recent years, the public opinion regarding advertising has become very negative. They view it as a medium that only promotes lies. This is of course contrary to the purpose of advertisements to encourage the target market to patronize a particular product or service. Nowadays, most advertisements are either perceived as merely stating opinions or portraying a product or service in a totally distorted idea away from reality. It is his alarming situation regarding the true objectives of advertising that could lead to an increase in the responsibilities that the author and the organizers of the Virtuous Woman Pageant would face. B. PUBLICITY Publicity is a term that is closely related to public relations. While public relations refers to the proper management of all means of communication among the companies and the people involved, publicity, on the other hand, is the careful management of a product or service’s means of communication between the company and the general public. Therefore, it is basically an informative process. However, its main objective is the promotion of products and services being offered by a company. Thus, a publicity plan is being made along the process in order to obtain excellent press coverage for the company’s products (2003). The author and the organizers plan to issue a press release regarding the launching of the Virtuous Woman Pageant, but other methods including Internet releases are in the author’s options. However, in order for these tools and techniques to be effectively utilized by the media, they must be able to generate a great interest from the public. For this to happen, the author and the organizers of the Virtuous Woman Pageant plans to manipulate the press release in order to be a perfect match to the Christian women. The author believes that the most successful publicity releases are often related to topics that the general public can easily relate to. Evaluation of Publicity 1) Advantages The advantages of publicity include having low costs, and its credibility. New technologies such as web cameras and convergence are gradually changing the cost-structure. ) Disadvantages The disadvantages include the lack of control over how the releases will be used, and the accumulation of frustration regarding the low percentage of releases that are being accepted by the media. C. PERSONAL SELLING Sales are an important part of any commercial transaction. The most common approach to personal selling pertains to a systematic process of continuous yet measurable methods in which the person selling describes his offered products or services in such a way that the buyer will be able to visualize ow to benefit from the offered products or services in an economic way. Selling is basically a part of the implementation procedures of marketing. It often forms a particular grouping within a corporate structure, employing independent specialist operatives known as salesmen (2003). The continued interrogation in order to understand a consumer’s goal as well as the establishment of a set of feasible solutions by conveying the necessary information that convinces a buyer to achieve his goal at a reasonable cost is the main responsibility of the sales person. On the other hand, the main objective of professional sales is to be able to know the needs and satisfy the wants of consumers effectively, and therefore convert possible customers into actual and reliable ones (2002). Evaluation of Personal Selling 1) Advantages Some of the distinct advantages that the author sees in the use of personal selling as an IMC tool for the Virtuous Woman Pageant include the immediate access to feedback, the persuasive nature of the endeavor, the option of choosing a target audience for the sales person, and its capability to give detailed information. ) Disadvantages Personal selling may have the tendency to become extremely expensive per exposure, and the gathered information may be different among the sales persons involved. It is a well-known fact that the main objective of selling is to help a consumer achieve his / her goals in a reasonable way. However, this is not always the case. For instance, Christian women can easily be persuaded by outside fac tors to join the Virtuous Woman Pageant that normally does not have any interest to them. Some sales people are being commanded by their mother companies to sell to consumers odd products that they don’t necessarily need. This anomalous behavior is being supported by incentives of sales personnel to increase their total number of sales, incentives from the companies of service providers to sales personnel to sell their products where other similar products offered by competitors are offered, and the incentive to sell a consumer a product that is in need of being wiped out. CONCLUSION The results of the analysis carried out on the proposed IMC tools that would be used for the Virtuous Woman Pageant indicated very significant effects, even amidst the threats of unrest. Therefore, we could conclude that the IMC tools could still be expected to contribute to the successful launching of the Virtuous Woman Pageant. The review of the capabilities and resources of the IMC tools revealed very little inconsistencies regarding the overall strategies. This is coherent with the traditional inside-out approach. However, the need to reconcile both the inside-out and outside-in approaches becomes imperative now for the author and the organizers of the Virtuous Woman Pageant. The analysis among the environment as well as the capabilities of the IMC tools revealed certain gaps, most of which are biased towards the environment. However, these gaps paved the way towards determining a number of recommended strategic options to secure the competitiveness of the IMC tools. Also, the author and the organizers of the Virtuous Woman Pageant has to find a balance between adherence to internal forces within the management and to the changing forces of the environment in order to implement such strategic options Read more: http://ivythesis. typepad. com/term_paper_topics/2009/11/integrated-marketing-communications-plan. html#ixzz29wJi0bUf How to cite Integrated Marketing Communications Plan, Essay examples

Shopping Mall and Zombie Effect free essay sample

How to Know if You have itâ€Å" claims that malls have negative effect on people. In author‘s opinion, shopping centres make people sick: they usually get tired very fast, feel anxious and even lost the perception of place and time. The disease, which has got the name Mallaise, has such sypmtoms as: difficulties in concentrating, extreme nervousness or unjustified worries. This sickness affects people who usually hates shopping or just wandering around the mall. William Kowinski even confessed that he also suffers from Mallaise, when he noticed its symptoms during his stay in Columbia Mall. As the author states, there are many side effects of this disease. For example, dismallcumbobulation, that means that people usually lost the perception of time and place. Another effect would be inability to relate to others. The author noticed that there were no normal interaction between two people as they were only talking but looking at the different sides. We will write a custom essay sample on Shopping Mall and Zombie Effect or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lastly, plastiphobia. In other words, people just got confused by all the plastic and superficial things arroung. Despite of this, William Kowinski acknowledges the fact that there is a combination that is called Zombie Effect. The clearest indicator of it would be apathy, automatic moves, short memory, headaches, feeling of guilt or even depression. Author compares Zombie Effect with watching TV: you can do it all day long and float for hours even without noticing it. Agne Valatkaite 2 However, W. Kowinski has a cure from Mallaise and all its side effects. It‘s leaving the mall. He states that it sometimes can be difficult or even impossible as the malls are the only place to go for shopping or entertaining but still it is the one and only way to get rid of this unpleasant situation.