Fijan Pre-History :: Fiji History Culture Fijians Essays

Fijan Pre-History The most remarkable aspect of Fijian pre-history is its antiquity. It is now known that people had reached the Fijian archipelago as early as 2000 years before the birth of Christ. Considering the fact that the Vikings, acknowledged as Europe's greatest sailors, didn't reach American until three thousand years later, or the fact that Columbus made his famous voyage only some five hundred years ago, the Fijian achievement must be seen as extraordinary. The question is, who were the first settlers. And the answer is that we don't know. There are some who are prepared to speculate and Dr Roger Green, Professor of Anthropology at Auckland University, in New Zealand is one of them. He calls this vast archipelago "Island of South East Asia". These migrants were relatively new, even though they were different from those of the people already living in the islands of Papua New Guinea, the Solomon Islands, the Hebrides (now Vanuatu) and New Caledonia. The first settlers were of Negrito stock with dark skin, woolly hair and other typical features. The newcomers were fairer, had straight or wavy black hair and we can assume were of many type stock. they would seem to have been good sailors and craftsmen and excellent potters who made a distinct type of ware we know as Lapita pottery after its initial discovery in New Caledonia. A picture emerges of these "Lapita" people. Sailors, adventurers, good navigators and consummate craftsmen. The trail of their pots, hooks, obsidian cutting tools and ornaments leads down from New Britain through some of the outer islands fringing the Solomons and Vanuatu, suggesting that perhaps they were not powerful enough to force settlements on the bigger islands which were already supporting large populations of people. In this classic difference between the two groups we see the racial characteristics of what was later to be defined as Melanesian and Polynesian stock. The Melanesians were to retain their grip on the western island of the south Pacific but it can be fairly assumed that a great deal of the "Lapita" blood found its way into its main stream. At some stage, about 2000 years before the birth of Christ, a canoe load of adventurous "Lapita" sailors either deliberately set out to the east or were driven off course by a westerly wind and made landfall in the Fijian archipelago. Dr. Green's theory is that these were the first settlers, not only because at that time they would have had the necessary maritime technology, but also because their pottery is found throughout the whole of Fiji.

The Lion, the Witch and the Wardrobe

C. S Lewis wrote the novel The Lion, the Witch and the Wardrobe initially for his Goddaughter in order to keep her in touch with Christianity. What Lewis did not realize is that many adults would also enjoy the fantasy children’s novel as well. The narrative is filled with mythical creatures, humorous moments, and suspenseful situations. Although many events and characters seem improbable, the four children in the book—Peter, Susan, Edmund, and Lucy—are realistically portrayed as well-rounded characters with individual strengths and faults. Although the novel is recognized as a children’s fantasy book, it is also popular with adults as the story contains bits of modern culture, vivid descriptions of violence and is heavy on Christian allegory. As much as the readers enjoy the magical land of Narnia, 21st century life is not exactly full of Dryads, Naiads and Fauns frolicking and feasting in the summer woods. By contrast, in today’s children’s fantasy novels, not every injustice is punished, and not all the good people live happily ever after: some of them die, because that is reality. Between school shootings, gang violence and child abuse is seems as though reality is thousands of miles away from the fantasy of complete and total justice in Narnia. What readers of all ages can relate to, however, is betrayal. For example, spouses who cheat, employees who steal from their employers, and friends who tell lies. This modern idea of betrayal is where readers from any age can relate to the novel. In the narrative, Edmund’s first betrayal is a small but unpleasant one: â€Å"Up to that moment Edmund had been feeling sick, and sulky, and annoyed with Lucy for being right, but he hadn't made up his mind what to do. When Peter suddenly asked him the question he decided all at once to do the meanest and most spiteful thing he could think of. He decided to let Lucy down† (Lewis 48). Edmund lies about his trip to Narnia in order to make himself look superior in the eyes of his older siblings. This small cruelty will pave the way for his greater betrayal further in the story. Readers of any age can connect with the modern culture of betrayal in the novel, where minimal details are explored that over time lead to Edmund turning his back on his siblings. This novel features an odd mix of childish adventure and bloody battles. Young children who read this story enjoy the fairy-tale aspects, while older readers can appreciate the repetition of scenes in which the children are often comforted by the sudden availability of tea, and the way the forces of good seem to always outweigh the evil. The use of violence throughout the novel deals strictly with fantasy for children, where it is mainly used for excitement. On the other hand, for older readers the violence in the novel can be seen as consequential where extreme force is used as simply last resort. For example, as the head of the forces of evil, the White Witch is not playing a long hand when she exclaims, â€Å"Summon all our people to meet me here as speedily as they can. Call out the giants and the werewolves and the spirits of those trees who are on our side. Call the Ghouls, and the Boggles, the Ogres and the Minotaurs. Call the Cruels, the Hags, the Spectres, and the people of the Toadstools. We will fight† (Lewis 149) There are many different creatures in Narnia that follow the White Witch and she merely acts as their stone cold captain. This quote explores evil where it is not an isolated incident in Narnia – it is the idea of violence and commands a great deal of power. The Lion, the Witch and the Wardrobe functions as a spiritual allegory where one does not have to be too familiar with the Bible to recognize some of the key characters and themes. Without doubt, Aslan represents Jesus Christ, and also God himself, whereas the White Witch represents Satan. Narnia, where the adventure happens, visibly represents the Kingdom of God. Clearly there is no direct retelling of any of the Bible stories; however, readers can find elements taken and redistributed for younger readers. In addition, having this biblical reality come to life is important to ensure a committed Christian lifestyle not only for children, but also for adults. For instance, when Edmund arrives in Narnia alone, he immediately meets the White Witch where he is tempted with the enchanted Turkish Delight and the promise of becoming a prince of Narnia. The White Witch explains to Edmund, â€Å"I think I would like to make you the Prince – some day, when you bring the others to visit me† (Lewis 40). Succumbing to temptation is a very powerful theme in the Bible, where Jesus is tempted by Satan in the wilderness with promises of great power. Not only does Lewis restate certain events in the life of Jesus in a context that is easy to understand, most importantly, readers of all ages can both relate to and enjoy the fantasy of Narnia. An understanding of the modern reality, use of violence and Biblical allegory in the novel is essential in satisfying both younger and older readers. The Lion, the Witch and the Wardrobe has already established itself as a timeless novel that appeals to both the atheists and Christians, the uneducated and to scholars, and lastly to children and adults. In addition to being a children’s fantasy book, it is an adventure story in which the heroes set out on a quest to recover their kidnapped friend and end up ruling the land. An analysis of this narrative, however, allows readers of any age to fully appreciate Lewis’ unique gift to simplify complex ideas and craft beautiful children’s fantasies. Thus, this allows the reader of any age group to gain a deeper understanding of Lewis as a skilled creative writer and a deeper satisfaction of his artwork, The Lion, the Witch and the Wardrobe.

A Comparative Study on Compulsory Voting - Free Essay Example

Sample details Pages: 19 Words: 5576 Downloads: 10 Date added: 2017/06/26 Category Statistics Essay Did you like this example? This study explores various aspects of democracy and compulsory voting in the present political scenario with particular focus on the USA. The Thesis Statement is: Don’t waste time! Our writers will create an original "A Comparative Study on Compulsory Voting" essay for you Create order à ¢Ã¢â€š ¬Ã…“Compulsory voting can help people to meet their obligation for the democratic society and reduce the inequality of turnouts in election in USA.à ¢Ã¢â€š ¬? This paper is a comparative analysis of the works of different scholars on the democracy and voting. The topic chosen for the study is à ¢Ã¢â€š ¬Ã…“A Comparative Study on Compulsory Votingà ¢Ã¢â€š ¬?. The first part of the paper covers different aspects of the voting. The paper covers thoughts of Plato, Aristotle, Bellamy, Tocqueville, Kilborn, Zakaria, Daltono and others. Democracy and idea of compulsory voting do not go along as per the basic concept is concerned. However, unless the voting percent is high, the objectives of democracy can not be achieved. This opens avenues for discussion over the required and right approach for the compulsory voting and democracy. The countries compared and covered in this paper are Australia, America, some European countries like UK, France, Canada, Belgium and Thailand. Compulsory Voting Definition Compulsory voting has been defined in the following way: Birch (2009) defines compulsory voting as, à ¢Ã¢â€š ¬Ã…“Compulsory voting can be defined very simply as the legal obligation to attend the polls at election time and perform whatever duties are required there of electors.à ¢Ã¢â€š ¬? Concepts of Compulsory Voting Why to focus on compulsory voting? There are 29 countries in the world that have laws to fully force their citizens to take part in elections, and this constitutes a quarter of whole democratic countries (Birch, 2009). But in the compulsory voting states, the general perception about compulsory voting is that it is a relic of the past which has lost its utility in the present time and that it will ultimately vanish from the surface of the world as voters flex their muscles, states fight for their liberal powers and struggle to free themselves from all types of compulsion. In fact the statesà ¢Ã¢â€š ¬Ã¢â€ž ¢ stand is definitely different from much modern political thought, which is more and more coming to see duties and rights as going hand to hand. Moreover participation in elections remains voluntary in many states. In the year 2006, there were three major reports issued on the topic of UK by the Electoral Commission, the Society of Hansard and Public Policy Research Institution (B allinger, 2006; Electoral Commission, 2006; Keaney and Rogers, 2006). The same problem is faced by France and Canada where prominent members have recently called for the electoral participation to be mandatory. The big fact that compulsory voting has currently received too much attention from practicing politicians whose suggestion that it is ripe time for a reviewing of the old institution of voluntary voting is alarming. à ¢Ã¢â€š ¬Ã…“Widespread, high voter turnout legitimizes government and helps correct for lower levels of political participation and influence among socio-economically disadvantaged groups. However, state efforts to increase turnouts are unlikely to succeed if they merely chip away at the already low cost of voting. To reach consistently high turnout, state actors must look to richer understandings of voter behavior. (Marisam, 2009)à ¢Ã¢â€š ¬? Oddly enough, there has not been even a single monograph available on compulsory voting in English language for 50 years. We donà ¢Ã¢â€š ¬Ã¢â€ž ¢t claim that any studies have not been done on the topic. As a matter of fact it has been the subject of a range of academic journal articles, and its scope has been so much widened that it also touched on literatures as varied as on wealth inequality, etc. Yet compulsory voting tends to be studied mainly for context analyses which have principal objects for investigation. This aims to fill up the gap between scholarly literature by providing a fully detailed overview of the practice, history, cause and effect of the legal obligation for vote. If ever compulsory voting is to be introduced in polities, it is very important to have clear understanding of the different arguments for and against compulsory voting. One of the main functions of this study is to assess and evaluate the entire issue. Compulsory voting has been introduced in a numbe r of contexts dealing with a range of problems, from Belgium in 1893 to electoral corruption in Thailand over a century later in 1997. This research seeks to widen the study of compulsory voting by elaborating and systematically examining each of the effects against comparative proof from all over the world. Compulsory electoral contribution considerably alters the enticement structures which are faced by all the actors in the electoral field, from voters to parties and candidates and to electoral administrators. Compulsory voting is mainly investigated to understand and elucidate the impact of the institution on phenomena such as party strategies, electoral integrity, political engagement, electoral outcomes and policy outcomes. à ¢Ã¢â€š ¬Ã…“Drawing from a range of scholarly fields, this Article introduces a comprehensive framework for how state actors can conceive of and contemplate efforts to increase turnout. An understanding of how to engage core voter motivations, such as self-interest, social identity, altruistic cooperation, and community norms, must inform these efforts.  Ãƒ ¢Ã¢â€š ¬? (Marisam, 2009)à ¢Ã¢â€š ¬? Conceptualizing Compulsory Voting It has been largely recognized by electoral behavioral lists that there are a number of factors that bring people to the polls. We can here conceptualize the incentives to vote which generally fall into two wide categories; push and pull factors. Pull factor in which pull includes the range of vote motive and it also includes wish to influence electoral outcome, it has expressive aim, goal, objective, identification with political contestants and perceptions of civil duties (e.g. Campbell et al., 1960; Riker and Ordeshook, 1968; Verba et al., 1978; Powell, 1980; 1982; 1986; Crewe, 1981; Rosenstone and Hansen, 1993; Dalton, 1996; Franklin, 1996; 2002; 2004; Gray and Caul, 2000; Blais, 2000; Norris 2002; 2004). The lawful compulsion to vote is a main à ¢Ã¢â€š ¬Ã‹Å"pushà ¢Ã¢â€š ¬Ã¢â€ž ¢ factor; voters are urged to the polling booths by the law and they are threatened by the sanctions. But still there are other kinds of pressures also that can be exerted to make people come to vote. It includes political and social influences and generally operates outside the ambit of formal political institution and it never can be marked effectively. Such types of pressures are known for bringing forth highest rates of turnout and have been achieved in different parts of the world- the USSRs frequently reported 99.99% levels of electoral participation (Bruner, 1990). Australian System of Compulsory voting as discussed by Young Hill, (2009) has the high turnout rates and high informal voting. à ¢Ã¢â€š ¬Ã…“Although Australias compulsory voting system (4) has led to a very high rate of turnout in Australiaon average around 93 per cent of registered voters (5)there is also a high informal voting rate and this has led to the political exclusion of significant numbers of citizens. At each national election in Australia, hundreds of thousands of votes are not counted because the ballots are improperly filled out. The informal vote rate is an indicator of social and political exclusion, with particular groups of Australians being inordinately disadvantaged. The fact that this indicator has increased in four out of the past five federal elections is of significant concern.  (Young Hill, 2009)à ¢Ã¢â€š ¬? A Typology of compulsory voting Form of obligation Sanctioned Unsanctioned Formal Sanctioned electoral compulsion ( e.g. Australia ) Unsanctioned electoral compulsion (e.g. Venezuela ) Informal Sanctions, benefits in the absence of formal compulsion (USSR) No Compulsion, little pressure to vote (USA) Table: 1 Full Participation Sarah Birch Political parties may also play an important role in influencing Coercive mobilization  (see Cox and Kousser, 1981; Hasen, 2000; Lehoucq 2003). At least, sometimes even ordinary social pressure proves to be a powerful force in encouraging and boosting people to vote. Campbell et al., 1960;  Rosenstone and Hansen, 1993; Blais, 2000; Franklin, 2004) It should be considered that while discussing compulsory electoral participation, we mainly focus on the cases where electors have legal obligation for polls. But usually, legal and informal socio-political forces play very complex role.   Participation of voters in the voting process due to legal obligation congruent with social and political norms must be considered a variation within state machineries along with sub-cultural, geographical or the other lines- in the forms of congruence. à ¢Ã¢â€š ¬Ã…“Ian McAllister and Toni Makkai have linked high levels of informal voting in Australia to the interaction between compulsory voting, the presence of large numbers of immigrants within the electorate and the complexity of the electoral system. (38) The frequency of elections, the disparity between voting methods at three distinct levels of government and the presence of compulsory preferential voting, all combine to create a complex voting system that makes it difficult for those with low English and literacy and numeracy competence to record a formal vote. (39) It is telling that, of late, informal voting in New South Wales has been higher than the national average  (Young Hill, 2009)à ¢Ã¢â€š ¬? In simple way we should understand that there are two ways of obligation to vote: informal (social and political) and the formal (legal). It should also be clearly noted that enforcement of formal compulsory electoral participation needs to be related to cultural environment and politics which help in the reinforcement of voting (i.e. congruence between legal and socio-political forces). Malouf puts it, compulsory voting `is a great leveler which forces us `to remember that however grand we may think ourselves, we have just one say like everyone else (cited in Jones 1996: 23). Zachary Elkins (1996:iv), wrote that from the idea Brazilian case, and suggested that compulsory voting laws are very important and it holds means civic habits and structuring a culture participatory in nations where democracy is not yet consolidated. Senator Nick Minchin has made the debatable argument that `compulsory voting has in fact a donor to the low level of political knowledge in modern Australia (1996b: 18), and according to Morgan Poll conducted in 1997 show that 67 per cent of Australians was in favor of compulsory voting. According to the Newspoll market research of Australian electoral commission 1996, 3rd march and 74 % was at the side of compulsory voting at the federal election. Compulsory voting presents very significant connection between vertically (between governed and gove rnors) and horizontally (between members of the electorate). It is silly and strange to suggest that voting is solution for many problems such like problems of power asymmetries which is linked with democracies, so it clearly seen that voting can work to restructure some of the effective marginality. Rydon (1997: 177) also stressed that genuine democracy needs that people should be completely free to vote. In the case, an individual does not want to vote than freedom should be in his hands no one can force him. Majority report of current parliamentary question on compulsory voting and stated: `if Australia is to consider itself a mature democracy, compulsory voting should now be abolished (Wright 1997). Stevens (1984: 84-91) noted that in this case voting became state election rule in Australia. It became compulsory in 1980. An education program was brought by Australian Electoral Office to explain election effectiveness, and voting propose was to prevent and effective disenfranchisement which is caused by informal votes (Jaensch et al. 1981). State and Government Ideal state and justice by Plato and Aristotle According to Plato only through society (state) good life can be possible. He also mentions that society is a natural institution and all human beings are political and social animals. State exists only for the sake of good life. Now according to Plato, freedom and economic well-being can not define good life. And justice should be the aim if we intend to have a good society and lead a good life. Justice is therefore must conformed by a true state (the Ideal of which exists in the World of Forms). And so state must not define what is just. Justice is an entity of knowledge, and it is one of the forms. This is the reason that every statesman should be a philosopher. And supposing he is not the same, he will only lead the state towards self-destruction. Justice for the state is equivalent to justice for any individual, and state must be regarded as a pattern of justice for every individual. According to Plato souls have three parts: Fig: 1 The City-State According to Plato justice always exists in individual when the lower appetites are subject to government of reason. The state should be in peace and harmony and this peace of the state is analogous to the peace of the individual. Recall Socrates self-rule. Freedom actually means what we have to do with wisdom and have ability to do what we ought. In other words, it is only when our appetites are subject to reason that every individual can do whatever they ought to do. This is clear that unjust person cant control his anger, and he can only moderate his passion towards money, etc. So for Plato justice is a form of order, a harmony between the appetites and reason. Plato also means that just person will never allow his anger to move towards something irrational in any way. So only in this way just person is truly free, so the same thing applies to state also that only that state which is just is truly free. Thus, the just state looks like the following Fig: 2 the City-State Justice in Aristotleà ¢Ã¢â€š ¬Ã¢â€ž ¢s View: (The Nicomachean Ethics, pp. 741-748.) The Greek words for justice and injustice are more unclear than the recent English vocabulary. For Aristotle Justice is a virtue-a sort of character feature. For him justice is a part of ones motives and behavior. He accepts clearly a line between all those who participate in a society/state but do nothing. According to him only few are true citizens of the state who take part in state. People who stay in state and work for it but do not meet any of the criteria of being true citizen and should not receive any benefit of political enterprise. Aristotle searches virtue in terms of the Golden Mean, if justice is a virtue as we think then it must be some kind of mean. Thus it must be some kind of intermediate act, between some sort of extreme circumstances. Sometimes, stateà ¢Ã¢â€š ¬Ã¢â€ž ¢s character can be recognized by its effects and by the effects of its opposites. So roughly one can find out that a person is unhealthy because he holds certain types of characteristics which are opposite to healthy characteristics. Though Aristotle thinks that the characteristics of justice are vague and he feels to identify the characteristics for injustice and work. A person who does not follow law is unjust and greedy. The just person necessarily follows the law and seeks for his fair share in state. Greed: A person who is greedy only wants to grab everything. Every thing is not absolutely good or is not good for everyone but a greedy person can not understand it. Law:  The law is loyal to the benefit for all, or to the benefit for the best, or to the benefit for all those in power. Thus it serves the creation or the safeguarding of cheerfulness within politics. The law orders us to perform according to the mean. A well-written law follows the mean well and the poorly written law does not. So it is clear that Justice is a virtue that can be applied to all neighbors and fellow citizens. Justice is not a particular intermediate but it is a way of looking intermediates. It is justice for all fellow citizens, but when it gets considered, it becomes abstract. Education of the guardian by Plato and Aristotle Platos Republic is most excellent and is known all over the world for its ultimate defense of justice. It also includes an equally powerful protection of philosophical education. Platos ideas of education, however, are hard to distinguish because of the unnecessary details of conversation. Socrates (Platos representative of dialogue) posits two contradictory visions of education (the first is the education of the warrior guardians and the second is the philosopher-kings education), but he also provides a slight description of education between the educational methods he uses with Glaucon and Adeimantus. While the spectacular framework of the conversation makes facets of the  Republic  tricky to clutch, in the case of education, it also provides the key to locating and understanding Socrates factual idea of education. Socrates educational approach interlocutors directly correspond with his vision of the education of the philosopher-kings. And partly suggest that the allegory of the yielding is representative of factual Socratic education. The first explanation of education, however, is not an incorporated dialogue lacking reason. In accordance with the playful, progressive and philosophical education, recommended by the yield equivalence and the philosopher-kings education, Socrates uses many unreliable and frequently contradictory thoughts and images (among which is the first account of education) regularly directs his pupils in the direction of a personal understanding of knowledge and philosophy. The aim of education is to create a good man. By nature every man is good. He has to study to manage his animal behavior through the exercise of reason. Man behaves according to customs and reason as a rational being and he is able to have pleasure. Education aims at the development of the potentialities every man has. It must seek for mans intellectual capacities for development and personal growth and highest level of physical and mental strength and health. Form of government by Aristotle Aristotle discussed three more different kinds of constitution namely oligarchy, democracy, and polity in his works (Ackrill, 1997, Aristotle, translated by Ostwald, 1999). There are numerous kinds of democracy and numerous kinds of oligarchy. The words few and many envelop a range of social categories, reversing from one city to other, and the term rule covers a range of actions which are carried out with the help of various organs. This is a good matter to deal and activities are allocated to social category. It is clear which organ of administration is managed and controlled by which groups but all this is enclosed by the umbrella terms few and many. Depending on how closely power is scattered, there are numerous unusual kinds and forms of government in Platos table. In his book The Politics he distinguishes between good and bad forms of ruling, whether it is rule by many (democracy), by a few (oligarchy, aristocracy) or by one (monarchy). Aristotle in his book clearly stated that he was never in favor of democracy and democracy is not the best form of government. As it is also right for oligarchy and monarchy, rule in democracy is mainly for and by the people named in the government type. But according to him in democratic form of system, rule is by and for the needy only. In disparity, rule of law or aristocracy (literally, power [rule] of the best) or even monarchy, where the ruler has the attention of his country by his whole heart, are improved types of government. Influence of democracy on the feeling of the Americans Government, Aristotle says, must be by those people who have sufficient time in their hands to follow virtue. In present U.S. drive towards movement of financing laws planned to build the political life existing even without well- endowed fathers. It is very unusual from the contemporary generation politicians who only move by wealth at the cost of the citizenry. Aristotle believes that rulers should be propertied and leisured, so, without any fear they can give their time to produce virtue. Aristotle actually does not favor any one form of Government. There are possibly three types of government, oligarchy, polity and monarchy. Aristotle perhaps favors the last type. Polity is made up of the major groups of individuals who have slightest chance to do any real damage to the state. Oligarchy is made up of the aristocracy. And monarchy is made up of only one ruler. All these have the greater chance of damage because action can be taken by few individuals. For all time Aristotle approximately prefers a middle (mean) position to one of the extremes. Influence of democracy on the feeling of the Americans The book Democracy in America by Tocqueville translated by Henry Reeve says that United States paid very less attention towards philosophy in this civilized world. Americans dont have even a philosophical school of their own. They do care but very less for all the schools and in that sense Europe is divided, and the name of such a school is scarcely known to them. Democracy and Oligarchy Definition Democracy has been defined differently by different authors. A simple definition of democracy by Joseph Schumpeter is à ¢Ã¢â€š ¬Ã…“that institutional arrangement for arriving at political decisions in which individuals acquire the power to decide by means of a competitive struggle for the peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s voteà ¢Ã¢â€š ¬? (as cited by Cheema and Maguire, 2004) The democracy has been divided into different categories and countries are placed within different regimes. à ¢Ã¢â€š ¬Ã…“The Economist Intelligence Unità ¢Ã¢â€š ¬Ã¢â€ž ¢s democracy index is based on five categories: electoral process and pluralism; civil liberties; the functioning of government; political participation; and political culture. Countries are placed within one of four types of regimes: full democracies; flawed democracies; hybrid regimes; and authoritarian regimes.à ¢Ã¢â€š ¬? (The Economist, 2008) Table: Democracies across the world Influence of democracy on the feeling of the Americans( Tocqueville) According to the Tocqueville there is only one county on this earth where whole citizens enjoy maximum freedom of association for political purposes. America is the only country where continual exercise of right to association has been introduced into civil life. In other countries where political associations are illegal, civil associations are rare but connection between these two kinds of associations is necessary. In many states participation in elections remains voluntary and growing number of voices which call for making it legal obligation never gets successful. In the year 2006 UK issued major report on it which is clearly given in the introduction part. Here the main things to focus is that compulsory voting is very much appreciated by the political leaders who all are practicing and giving advice that time is ripe for a reviewing of institution scholar. Civil association facilitates political association while on the other side political association strengthens and develops the association for civil purposes. In civil life, every human may speak harshly so that he can be provided for his own want. When people have any idea of public life, they enjoy it very much. Politics gives birth to all associations in civil life but is rarely interested in drawing numbers of men to act concretely. It needs high quality of skills but in politics opportunities are present every day. In politics men come together for clear and great understanding and through this they make principles of association to teach them how to co-operate each other. A political association brings a number of people at the same time out of their own circle. Civil association never gets any contribution from political association. People look upon public association as a lucrative world because here people are free to do anything in a democratic manner. According to the aut hor art of association is like mother of action which can be applied to all. Liberal and global focus on democratic participation in election is democracy. George said that he even heard about America that voting is most important right as being an American citizen and him also mentioned that democracy is very precious system for people and for country. Relation of civil to political association by Tocqueville Reeve further elaborates American democracy by the condition of equality that leads men to entertain instinctive of the supernatural and exaggerated opinion of the human understanding. Men who live in social equality are not easily led to place that intellectual authority in which they blow beyond and above humanity. Every ordinary person commonly seeks for sources of truth in themselves, and this is enough to prove that no new religions and schemes can be established for such purposes as they are not immoral. This is again clear that democratic people will not give credence to marvelous mission; people will seek to discover the chief arbiter and go beyond their limits of human kind. An individual is compared with others for equality in democratic country as he is equal to others in civil society. In United States every individual adopts great numbers of theories on morals, politics, and philosophy without any inquiry upon public trust. This is a fact that political laws of the Unite d States are majority rules and the political community has sovereignty and this increases their power. Effects of compulsory voting on Australia According to Mackerras and McAllister (1996: 2) in compulsory voting Australia has an efficient system and it is probably oldest of any advanced democracies. In year 1997 Parliament recommended that compulsory voting necessity for referenda and federal elections be repealed and this was reported by Joint Standing Committee on Electoral Matters table. Few year back when Chris Ellison was Senator of Australia (the minister responsible for federal electoral arrangements presented a bill to Australian Parliament which was against prisoners of Australia and in that bill, it was about to deny prisoners rights for federal rights for voting. According to Senator Nick Minchin ( 1996a: 245,248) said that compulsory voting is a fundamental breach of civil liberties and that it is `inconsistent with the essence of a free and democratic society to force people to vote There was the claim that liberal- democratic principles of choice and freedom which violated by compulsion voting, on the other-s ide there are some fundamental democratic ideals and principles and that is: legitimacy, representativeness, minimization of elite power and political equality (Stevens 1984: 61; Johns 1998: 368-9). Since voluntary voting low down and give incomplete information regarding the electorate, one could easily argue on it that democratic principle of popular sovereignty enhances by compulsory voting. Those who all are free over the liberal principles in this philosophical war stated that compulsory voting post minor restriction on freedom of personal in comparison to the other collective action or problems which is resolved in democracies by mandatory such like: jury duty, paying taxes and compulsory school attendances (Lijphart 1997: 1). The fact that compulsory voting annoyance on the state to sure insertion on individuals voting, and also suggested that voting obligation is actually reciprocal one. So it is clear compulsory voting is a misnomer, it is only a kind of attendance at a polling place (entailing having ones name marked off the roll, collecting the ballot papers and putting them in the ballot box) that is compulsory. The AEC never search to force people to note their ballot paper, so therefore great chance and opportunity to participate in state activities. Compulsory voting is a nosy and odd incident but apparently neither it bothered to Australians, nor have they make compulsion for voting, very few asked questions against paradoxical status and liberal democratic relation principles. Many of the Australian felt that voting is not a compulsion in-fact it is a fair to understand that voting is undemanding civic obligation and it is seen in Australia mainly in political culture which deeply supported Aust ralian electorate. Compulsory voting functions as an agent of social cohesion which mainly focus on public etymologically: till what extent voluntary voting can shape of republic and this give understanding regarding the relationship between community and voting. Compulsory voting provides a rare occasion for solitary participation. Liberal democracy and global focus on democracy by Fareed Zakaria The US government is stuck on democracy that it has been keenly promoting it all over the globe. US State Department officials and politicians have connected eligibility for help to democratic à ¢Ã¢â€š ¬Ã…“improvementsà ¢Ã¢â€š ¬? within the nations. Zakaria (2003) seems to have no objection to the aid. He just wishes that the United States would stop demanding that countries make democratic reforms as a condition for receiving the assistance. Therefore, many nations in Africa, South America, and Asia who have turned more democratic in recent years, but at the same time have become less free. à ¢Ã¢â€š ¬Ã…“What you end up with,à ¢Ã¢â€š ¬? the author writes, à ¢Ã¢â€š ¬Ã…“is little unlike from autocracy; albeit one that has greater legitimacy.à ¢Ã¢â€š ¬? Struggling nations require the rule of law and right and respect for individual à ¢Ã¢â€š ¬Ã¢â‚¬  constitutional liberalism à ¢Ã¢â€š ¬Ã¢â‚¬  very much. US government has been unconsciously approaching democracy on individual level. To take a step toward greater democracy is also obvious in America, however Zakaria (2003) does not like what he sees. He argues that people believe in the balance between the right of the majority and the will of the minority. America is at the same time pursuing a simple-minded theory that all people should value the legitimacy of democracy. This philosophy has destructed all old institutions and undermined all traditional authorities. Congress in America for example, is more democratic, but Zakaria (2003) adds that it is therefore more open to special-interest group pressures. The author too supports Zakaria (2003) and also states that spread of direct democracy à ¢Ã¢â€š ¬Ã¢â‚¬  that is, referenda and vote initiative is prevalent in the US. On these processes, Leef (2003) says; give us à ¢Ã¢â€š ¬Ã…“a jumble of laws, often contradictory, without any of the debate, deliberation, and compromise that characterize legislation.à ¢Ã¢â€š ¬? Zakarias (2003) solution moves towards decision making and that is not democratic, therefore sightedness and special interest pressure remains. Zakaria (2003) really admires Federal Reserve because it is insulated by democracy. However this book is not well thought about the problems which Americans face and there people are making many different political decisions democratically. According to the author constitutional liberalism must return but deemphasizing democracy makes difference in political institution. Here author says that earlier democratic system in America was very less and was totally authoritarian government mandates but still it passed a lot of legislation as Zakaria (2003) wanted, thats why the author says that Zakaria (2003) has lost sight of the goal and he never focuses much on the goal namely a restoration of constitutional liberalism. Conclusion In the last, the long arguments remain the same that if there are freedom and equality which are considered to be intrinsic parts of democracy then why to enforce laws of compulsory voting. Compulsory voting is a contradiction in itself. If one has a democracy and one does not have freedom to vote or not to vote there, the very purpose of democracy that provides people with the right to vote or not to vote gets compromised (Rydon, 1997; Wright, 1997). A democracy is not a democracy if it does not allow people to exercise their will on their own. Freedom of exercising their will gets curtailed and what remains there is actually debris in the name of democracy. But the problem is not as simple as stated in the above lines. Compulsory voting theory is nowadays propounded by political scientists and theorists who have researched very strenuously and arduously on the issue (Jaensch et al, 1981). They have reached to the conclusion that if compulsory voting system is not implemented the ve ry idea of democratic countries will vanish from the world. They point out that if there is nothing to maintain democratic norms properly why not to make voting compulsory (Cheema and Maguire, 2004). If people do not show their inclination to vote and exercise enfranchise on their own and do not display any inclination towards harmonizing this process of democratization (Blais, 2000; Franklin, 2004), then it is better to compel them to vote. Lack of voting will threaten the very concept of democracy (Lehoucq 2003). In most of the democratic countries is that people do not want to be involved in the political process. Officially they remain on leave on the day of polling in their constituencies but in real they take this leave an excuse to do their household works or entertain them. Their priority is not participating in voting, rather turning the day in a pleasant moment to enjoy and sit idle at home. They do not care who is going to lose and who is going to win. They are entirely d isinterested in understanding their own role in the democratic process like polling and the entire process of voting and polling. Some of them turn philosophical and argue that all the parties and all the candidates are equally bad so there is no use of preferring some of them to others. There are so many unjustifiable arguments are given by them to support their stand. But it is a fact that this is an act of shrinking from oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s own responsibilities (Birch, 2009). One fails to elect the most eligible person and moreover one does not show any interest in improving the virtual condition of his own political system. If one is so shocked to realize the fact that all the candidates are bad then he could help in finding out a person who is eligible for the public sector according to the standards of eligibility. This is possible and is the most appropriate step taken in this direction. This is the most suitable attitude also. An individual in some way or other is helping the country to evolve democratically on the horizon (Gallego, 2007; Marisam; 2009). Having all these things in mind, the compulsory voting system is being implemented or going to be implemented in most of the democratic countries. However, this is a system or theory given and propounded by human beings and it can not be logically expected to be devoid of any flaws. On th e other hand it has very much, its share of merits and demerits, advantages and disadvantages. This particular issue has been discussed in detail for the pros and cons of this system however it depends on an individual to judge the validity of any arguments based on the evidences given in their support.

Health Believe Model - 1052 Words

Critique of Health Believe Model Of Dr. Godfrey M. Hochbaum†¬.†¬ maha Nursing theory. King Saud University. December2012 Explanation of Theory: The Health Belief Model is a value expectancy theory, which states that An individual’s behavior can be †¨predicted based upon certain issues that an individual may consider (i.e. perceived susceptibility, perceived severity) when making a decision about a particular behavior concerning their health. Individual Interpretations: The Health Belief Model is an archetypal pattern used to evaluate or influence an individual’s behavioral changes in regard to a particular health condition. The model suggests that the likelihood that an individual will take action †¨concerning†¦show more content†¦Fruitful: Can generate new hypothesis, and new information. Clarity: Fairly strong from the examples I studied think this theory †¨is precisely formulated and carefully applied. Testability: Can test theory. Simplicity: Hockbaum’s work is simple as it, Common sense constructs easy for non-psychologists to assimilate and apply, we can apply this theory in many fields. Consistency: Strong, we can see where this theory originated from and why it makes sense. Credibility: Very credible; this theory is both applied and practical. HBM critique Strengths * Common sense constructs easy for non-psychologists to assimilate and apply. * Has focused research attention on modifiable psychological prerequisites of behavior. * Makes testable predictions: Large threats might be offset by perceived costs; small threats by large benefits etc. Limitations * Common-sense framework simplifies health-related representational processes. * Theoretical components broadly defined therefore different operationalization may not be strictly comparable. * Lack of specification of a causal ordering. * Neglects social factors. * Cannot make testable predictions via counterfactuals. he purpose of this blog is to promote the importance of healthy living and to teach about childhood overweight and obesity. Weve usedShow MoreRelatedThe Health Belief Model Of The United States1367 Words   |  6 Pages 3. Overview of the Health Belief Model The Health Belief model is a psychological construct that is used to predict health behavior (see Figure 1). The two components of the model that are used to predict behavior are the perception of the threat and the perception of the benefits and barriers to taking action to reduce the threat. The perception of the threat is composed of two elements: the perception of seriousness of the threat and the perception of the susceptibility to the threat (SharafkhaniRead MoreThe Health Of Free Tuberculosis Screenings1694 Words   |  7 PagesThe health belief model was developed in the 1950’s and is considered one of the most recognized health behavior theories in the field (NIH, 2005). The model was initially created by social psychologists Hochbaum, Rosenstock, and Kegels for the U.S. Public Health Service to determine why free tuberculosis screenings were not successful. The model’s usage has grown to incorporate the long and short term behaviors in individuals with HIV/ AIDS, diabetes, and osteoporosis. The health belief model’sRead MoreThe Perioperative Surgical Home Model1423 Words   |  6 Pagesage, health care is constantly changing. Improving society’s health and reducing the cost of health care is very important in the expansion of health care in the United States. The Perioperative Surgical Home is an innovative model that is patient centered to focus on this perspective. The PSH model focuses on the entire surgical experience of a patient. This model focuses on the experience from the decision made to have surgery to up to 90 days. In the end the ultimate goal of the PSH model is toRead MoreThis Essay Will Discuss The Key Aspects Of The Health Models1596 Words   |  7 Pagesaspects of the health models Fonofale and Te Whare Tapa Wha, and describe how the key principles of these models relate to the everyday health of Maori and Pasifika peoples’. The principles of these models need to be recognised by paramedics, an d acknowledge the cultural diversity of patients and the holistic way that Maori and Pasifika peoples’ approach different aspects of their health and well-being. Fonofale is a holistic health model designed to be used to assess the health and well-being ofRead MoreFacets of Overall Health979 Words   |  4 PagesFacets of Overall Health When one thinks of health, it is often associated with physical well being. Most believe good health is achieved by good levels of energy, fewer illnesses and trips to the doctor and normal organ functioning. However, this is only one aspect of a persons health. Mental illness, spiritual beliefs, living conditions and socio-economic levels, all play important roles when it comes to determining a persons health. Health is a social construction comprisedRead MoreBiomedical of Health768 Words   |  4 PagesThe biomedical model of health states that the individual is not responsible for their illness and that the mind and body work independently from each other. Ogden J, (2004) However, for example, in the case of an individual who is suffering from an eating disorder i.e. bulimia, this indicates that there is a clear link between the mind and body due to the sufferer vomiting after ingesting food; therefore resulting in the sufferer being responsible for their physical illness due to psychologicalRead MoreBio and Socio Medical691 Words   |  3 PagesBiomedical and Socio medical model of health Biomedical and Socio medical model of health The main purpose of the biomedical model of health is to cure diseases in which health professionals will use scientifically tested methods to address a diagnosed illness. The biomedical model of health focuses on purely biological factors, and excludes psychological, environmental, and social influences. This model relates to the functionalist approach of health as it specifies that health is the absences of diseaseRead MoreEssay809 Words   |  4 PagesI agree with Reid, revamping America’s health care system would be far too complicated. I liked how Reid connected the ideas of a health care reform to many of the presidents of the past including Bill Clinton and Barack Obama. Ironically enough, Clinton’s reform didn’t even make it to congress and he was also impeached during his presidency. Is that a coincidence? I do support Obama’s ideas toward building on to the model of health care that we already have, instead of constructing a new one. WhileRead M oreObesity : A Problem Facing Healthcare Professionals762 Words   |  4 PagesObesity Epidemic Katelynn Boot Health Perspectives and Assessment October 15, 2014 Obesity in America is a problem facing healthcare professionals in our modern day and age. According to the Centers for Disease Control, more than one third of U.S. adults are obese (2014). There are many concerns facing individuals who are obese, the risks for cardiovascular disease, type 2 diabetes and stroke all increase with obesity. Obesity creates preventable health risks, costing our nation billionsRead MoreDrug Abuse And Dependence Policy1680 Words   |  7 Pageslife (Department of Health, 2015). With this policy in place drug treatments are becoming more successful with 18% of people staying in treatment and leaving drug free (Department of Health, 2015) this shows the policy is successful and works with people to reduce drug dependency (HM Government, 2012). 193,198 people aged 18 and over were in treatment for drug use during 2013 to 2014, 29,150 of these patients completed treatment and have overcome their drug dependency (Public Health England, 2014). From

Pigs Gain Power with Propaganda in George Orwells Animal...

People desire dominance; to fulfill their craving, manipulators use propagandic methods to maneuver and manage their audience’s mind. Propaganda is a communication method which creates certain feelings and motivates specific actions (Stults). In George Orwells’ Animal Farm, the animals of the farm plan on living in peaceful equality after overthrowing their human leaders, but the intelligent, cunning pigs seize the farm’s defenseless leadership. Orwell wrote Animal Farm as an allegorical â€Å"fairy story† (â€Å"Preface† 6) resembling the Russian Revolt during the 1900’s. An important similarity between Animal Farm and the Russian Revolution is the propaganda techniques the leaders used to acquire their power. By gaining trust, covering the truth,†¦show more content†¦The animals already trust Old Major, but the new song builds the trust they have in him, along with their trust in other animals. The lyrics, â€Å"beasts of every la nd and climes† (13), make them believe that all animals can, and will eventually, unite and overthrow the humans. In addition, Squealer also gains the animals’ trust through his own speeches. For example, his speech about readjustments in chapter nine creates belief that life on the farm is better presently than it was before their revolt (112-113). The reader understands the animals are losing food, but Squealer twists the truth of the matter to the animals. He says the readjustment was not much, considering they still receive more food than they did when Jones was present. The animals of course believe Squealer and do not complain about the loss of food. They trust Squealer when he said the days of independence are far better than the faded memory of the working days under Jones. Squealer and Napoleon constantly refer to the other animals on the farm as â€Å"comrades†, to make the animals believe they are all equal and care for each other. For instance, when a ccusing Snowball of disloyalty after the windmill was destroyed, Squealer said â€Å"comrade† ten times (79-82). The use of the word seems equivalent to nothing, but it affects the animals in an unfathomable way. Squealer wants the animals to believe the pigs are on their side and would not hurt their alleged friends. He gains theShow MoreRelatedAnalysis Of George Orwell s The Great Gatsby 1285 Words   |  6 PagesMack Allen Mr.Booth Period 6 English 12/3/14 Author Study of George Orwell George Orwell was a literary tactician who won two major awards because of hia advanced and intriguing use of propaganda. At first glance, his books appear to be stories about animals, however, they contain much deeper and influential meanings. Orwell is most recognized for his portrayal of dystopian societies and how they parallel present society. Through intense allegories, Orwell unintentionally crafted novels that areRead MoreEssay on Failed Revolutions and Tyrants in Animal Farm649 Words   |  3 PagesFailed Revolutions and Tyrants in Animal Farm Animal Farm, by George Orwell was published in 1945, a crucial time in history because of Stalin’s takeover of the Soviet Union and his exploitation of the centralized communist government. This was in direct contradiction to the expected results of the Russian Revolution. Orwell felt that revolutions fail because the end result is a change of tyrants and not of government. Orwell exemplifies this failure through the goals of the revolution and theirRead MoreExamples Of Conflict In Animal Farm1319 Words   |  6 Pagestechniques and compelling concepts to teach individuals powerful messages about conflict. The novella Animal Farm by George Orwell allegorically refers to the conflict of the Russian Revolution and demonstrates that the desire for power corrupts the human condition, leading to the deterioration of society. It also exhibits that the abuse of language is instrumental in manipulating the ignorant to gain power. Edward Zwick’s movie Glory provides an insight into the story behind a group of persecuted African-AmericanRead MoreAnimal Farm by George Orwell Essay1488 Words   |  6 Pages George Orwell’s Animal Farm is a story of pure propaganda. Propaganda is a recurring theme and technique seen and used by characters in the book, as well as the author. Animal Farm is an allegory that focuses on the communist revolution in Russia. Being an allegory, events in the book accurately depict actual events in history that actually relate to propaganda. nbsp;nbsp;nbsp;nbsp;nbsp;Propaganda is a central element to the plot of Animal Farm. Propaganda is used by various methods in theRead MoreThe Key Themes In Animal Farm By George Orwell952 Words   |  4 PagesAnimal Farm, an allegorical novel by George Orwell, depicts a very clear picture of the events leading up to the 1917 Russian Revolution and the Stalinist era of the Soviet Union. The techniques Orwell has used when writing this piece allows his robust view points and prominent reoccurring themes to become clear. A couple of themes that stood out the most to me was the use of education and intelligence, as well as corruption of power and leadership to fuel oppression. Orwell uses the imagery of aRead MoreGeorge Orwell s Animal Farm1395 Words   |  6 PagesGeorge Orwell’s Animal Farm: The Power of Corruption In George Orwell’s Animal Farm, Orwell illustrates how power corrupts absolutely and how Napoleon degrades the structure and stability of Animal Farm because of the decisions that he makes. I will also expand on the idea of how Old Major’s ideas for an organized society get completely destroyed by Napoleon’s revolutionary actions. It was ironic and satirical that Napoleon’s own power annihilates Animal Farm. The satire in George Orwell’s AnimalRead MoreAnalysis Of George Orwell s The Animal Of Power 1129 Words   |  5 PagesThe craving of power is analogical to the characteristics shown by greed, furthermore explaining the interest a tyrant evokes in money and dominance. George Orwell conveys his interpretation of greed by utilizing the aim and the purpose of a fable. A fable teaches a moral lesson to the world and usually uses characters that speak and behave like humans. Early in George Orwell’s novella, an example of greed is provided when the pigs steal the apples and milk for themselves under the false simulationRead MoreGeorge Orwell s Animal Farm1403 Words   |  6 PagesGeorge Orwell believes â€Å"What you get over and over again is a movement of the proletariat which is promptly characterized and betrayed by astute people at the top and then the growth of a new governing class. The one thing that never arrives is equality† (Letemendia 1). Orwell simply loathes revolution and thinks it is unfair to the majority, for the people. He thinks that while individuals change, the people in power are always corrupt and they will corrupt any attempt at change. He communicatesRead MoreGeorge Orwells Animal Farm Essays2826 Words   |  12 PagesGeorge Orwell includes a strong message in his novel Animal Farm that is easily recognizable. Orwell’s Animal Farm focuses on two primary problems that were not only prominent in his WWII society, but also posed as reoccurring issues in all societies past and present. Orwell’s novel delivers a strong political message about class structure and oppression from the patriarchal society through an allegory of a farm that closely resembles the Soviet Union. George Orwell wrote Animal Farm: A Fairy StoryRead MoreGeorge Orwell s Animal Farm1957 Words   |  8 PagesAlthough George Orwell’s Animal Farm was created in order to mimic individuals as well as occurrences that took place during the Russian Revolution period, it is still possible to gain a comprehensive understanding of the text without a past knowledge of history through the exploitation of human nature’s imperfections. Following the publishment of his novel, Orwell confirmed that his goal in writing this fable was to expose the wrongdoing of the Soviet Union as well as the treachery of the true ideas

Integrated Marketing Communications Plan Free Essays

INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product, Â  advertising, on the other hand, is the paid communication through which relevant information about the product is conveyed to potential consumers (2001). We will write a custom essay sample on Integrated Marketing Communications Plan or any similar topic only for you Order Now In a general sense, the author plans to use advertising in order to be able to impart to interested Christian women aged 13-45 the availability of slots in the Virtuous Woman Pageant. In a way, advertising will also be able to provide critical information regarding the Virtuous Woman Pageant. The author believes that when the advertising campaign for the Virtuous Woman Pageant is achieved effectively, this can lead to an increased interest for Christian women to join the pageant. There are commonly three main objectives of advertisements: (1) conveying relevant information regarding a particular product or service; (2) persuading consumers to purchase the advertised product; and, (3) keep the company under the watchful eyes of the public (2002). But in this particular case, the author plans to mix the elements of all three objectives. Since the Virtuous Woman Pageant is a relatively new event, then it must be supported with informative and persuasive ads. Evaluation of Advertising 1) Advantages The existence of Internet and the continued revolution in the world of Information Technology are certainly positive signs for the successful advertising campaign for the Virtuous Woman Pageant. For instance, the author plans to use Popup ads and email ads as a form of online advertisement. ) Disadvantages In recent years, the public opinion regarding advertising has become very negative. They view it as a medium that only promotes lies. This is of course contrary to the purpose of advertisements to encourage the target market to patronize a particular product or service. Nowadays, most advertisements are either perceived as merely stating opinions or portraying a product or service in a totally distorted idea away from reality. It is his alarming situation regarding the true objectives of advertising that could lead to an increase in the responsibilities that the author and the organizers of the Virtuous Woman Pageant would face. B. PUBLICITY Publicity is a term that is closely related to public relations. While public relations refers to the proper management of all means of communication among the companies and the people involved, publicity, on the other hand, is the careful management of a product or service’s means of communication between the company and the general public. Therefore, it is basically an informative process. However, its main objective is the promotion of products and services being offered by a company. Thus, a publicity plan is being made along the process in order to obtain excellent press coverage for the company’s products (2003). The author and the organizers plan to issue a press release regarding the launching of the Virtuous Woman Pageant, but other methods including Internet releases are in the author’s options. However, in order for these tools and techniques to be effectively utilized by the media, they must be able to generate a great interest from the public. For this to happen, the author and the organizers of the Virtuous Woman Pageant plans to manipulate the press release in order to be a perfect match to the Christian women. The author believes that the most successful publicity releases are often related to topics that the general public can easily relate to. Evaluation of Publicity 1) Advantages The advantages of publicity include having low costs, and its credibility. New technologies such as web cameras and convergence are gradually changing the cost-structure. ) Disadvantages The disadvantages include the lack of control over how the releases will be used, and the accumulation of frustration regarding the low percentage of releases that are being accepted by the media. C. PERSONAL SELLING Sales are an important part of any commercial transaction. The most common approach to personal selling pertains to a systematic process of continuous yet measurable methods in which the person selling describes his offered products or services in such a way that the buyer will be able to visualize ow to benefit from the offered products or services in an economic way. Selling is basically a part of the implementation procedures of marketing. It often forms a particular grouping within a corporate structure, employing independent specialist operatives known as salesmen (2003). The continued interrogation in order to understand a consumer’s goal as well as the establishment of a set of feasible solutions by conveying the necessary information that convinces a buyer to achieve his goal at a reasonable cost is the main responsibility of the sales person. On the other hand, the main objective of professional sales is to be able to know the needs and satisfy the wants of consumers effectively, and therefore convert possible customers into actual and reliable ones (2002). Evaluation of Personal Selling 1) Advantages Some of the distinct advantages that the author sees in the use of personal selling as an IMC tool for the Virtuous Woman Pageant include the immediate access to feedback, the persuasive nature of the endeavor, the option of choosing a target audience for the sales person, and its capability to give detailed information. ) Disadvantages Personal selling may have the tendency to become extremely expensive per exposure, and the gathered information may be different among the sales persons involved. It is a well-known fact that the main objective of selling is to help a consumer achieve his / her goals in a reasonable way. However, this is not always the case. For instance, Christian women can easily be persuaded by outside fac tors to join the Virtuous Woman Pageant that normally does not have any interest to them. Some sales people are being commanded by their mother companies to sell to consumers odd products that they don’t necessarily need. This anomalous behavior is being supported by incentives of sales personnel to increase their total number of sales, incentives from the companies of service providers to sales personnel to sell their products where other similar products offered by competitors are offered, and the incentive to sell a consumer a product that is in need of being wiped out. CONCLUSION The results of the analysis carried out on the proposed IMC tools that would be used for the Virtuous Woman Pageant indicated very significant effects, even amidst the threats of unrest. Therefore, we could conclude that the IMC tools could still be expected to contribute to the successful launching of the Virtuous Woman Pageant. The review of the capabilities and resources of the IMC tools revealed very little inconsistencies regarding the overall strategies. This is coherent with the traditional inside-out approach. However, the need to reconcile both the inside-out and outside-in approaches becomes imperative now for the author and the organizers of the Virtuous Woman Pageant. The analysis among the environment as well as the capabilities of the IMC tools revealed certain gaps, most of which are biased towards the environment. However, these gaps paved the way towards determining a number of recommended strategic options to secure the competitiveness of the IMC tools. Also, the author and the organizers of the Virtuous Woman Pageant has to find a balance between adherence to internal forces within the management and to the changing forces of the environment in order to implement such strategic options Read more: http://ivythesis. typepad. com/term_paper_topics/2009/11/integrated-marketing-communications-plan. html#ixzz29wJi0bUf How to cite Integrated Marketing Communications Plan, Essay examples

Shopping Mall and Zombie Effect free essay sample

How to Know if You have itâ€Å" claims that malls have negative effect on people. In author‘s opinion, shopping centres make people sick: they usually get tired very fast, feel anxious and even lost the perception of place and time. The disease, which has got the name Mallaise, has such sypmtoms as: difficulties in concentrating, extreme nervousness or unjustified worries. This sickness affects people who usually hates shopping or just wandering around the mall. William Kowinski even confessed that he also suffers from Mallaise, when he noticed its symptoms during his stay in Columbia Mall. As the author states, there are many side effects of this disease. For example, dismallcumbobulation, that means that people usually lost the perception of time and place. Another effect would be inability to relate to others. The author noticed that there were no normal interaction between two people as they were only talking but looking at the different sides. We will write a custom essay sample on Shopping Mall and Zombie Effect or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lastly, plastiphobia. In other words, people just got confused by all the plastic and superficial things arroung. Despite of this, William Kowinski acknowledges the fact that there is a combination that is called Zombie Effect. The clearest indicator of it would be apathy, automatic moves, short memory, headaches, feeling of guilt or even depression. Author compares Zombie Effect with watching TV: you can do it all day long and float for hours even without noticing it. Agne Valatkaite 2 However, W. Kowinski has a cure from Mallaise and all its side effects. It‘s leaving the mall. He states that it sometimes can be difficult or even impossible as the malls are the only place to go for shopping or entertaining but still it is the one and only way to get rid of this unpleasant situation.